Analytics
Safe to disable
Xiaomi's statistics collector, which batches app-usage events from Xiaomi apps and uploads them to Xiaomi's servers.
Xiaomi package
msa
Safe to disable: com.miui.msa.global Safe to disable Community evidence
The ad service on global Xiaomi phones that places recommendation ads inside Xiaomi's own apps and system screens. It is safe to disable: you lose nothing most people will miss.
What it does
msa is the system ad service on global MIUI and HyperOS builds. It fetches the app recommendations and banner ads that show up in Xiaomi's own apps and screens, such as the app-install scan result, the music and video apps and the file manager, and it reports how those ads were shown and tapped. Xiaomi's ad documentation says these ads help keep its apps free and that you can turn off personalization, though non-personalized ads continue. It runs in the background whenever an app asks for an ad.
Also shown as MIUI System Ads, MSA.
If you disable it
Ad slots in Xiaomi's apps go blank or disappear. The apps themselves keep working.
How to disable it
On most phones Settings greys out Disable for this package, so ADB is the way to turn it off. The commands below work without root and can be undone.
Disable it (reversible)
adb shell pm disable-user --user 0 com.miui.msa.globalTurn it back on
adb shell pm enable com.miui.msa.globalThe stronger option removes it for your user only; the original copy stays on the phone and a factory reset brings it back. Prefer disabling: it is easier to undo.
Uninstall for the main user
adb shell pm uninstall -k --user 0 com.miui.msa.globalRestore after an uninstall
adb shell cmd package install-existing com.miui.msa.globalNew to ADB? Set it up in about ten minutes.
Data and battery
Xiaomi lists the Google advertising ID, device and network details, app usage and ad interactions, kept for up to 90 days; turn off Personalized ad recommendations under Settings > Passwords & security > Privacy > Ad services.
Wakes whenever a Xiaomi app requests an ad, so it shows up in background activity even on phones where you never tap an ad.
Where it appears
- Made by Xiaomi.
- Android versions: 13 to 16.
Questions people ask
What is com.miui.msa.global?
com.miui.msa.global is msa. The ad service on global Xiaomi phones that places recommendation ads inside Xiaomi's own apps and system screens.
Can I disable msa?
It is safe to disable: you lose nothing most people will miss. On most phones it takes ADB.
What happens if I disable msa?
Ad slots in Xiaomi's apps go blank or disappear. The apps themselves keep working.
Does disabling msa remove every ad on a Xiaomi phone?
It stops most ads served by Xiaomi's own service in Xiaomi apps. Ads inside third-party apps come from those apps and are not affected.
Is there a way to reduce ads without ADB?
Yes. Turn off Personalized ad recommendations in Privacy settings, and turn off recommendations inside each Xiaomi app's settings, such as the file manager, music and security apps.
Sources
- Xiaomi MIUI Privacy White Paper: 4.13 AdvertisementVendor documentation
- Mi Ads Privacy PolicyVendor documentation
- The Verge: Xiaomi admits to putting ads in the settings menu of its phonesPress
- BAYTON system app database: com.miui.msa.globalCommunity list
- Universal Android Debloater list entryCommunity list
Each source answered when this page was checked on 25 October 2026.
Confidence: Community evidence. Backed by community debloat lists and forum reports, not by the maker. How we decide a verdict.
Cite this page: https://mysystemapp.com/packages/com.miui.msa.global/ (verified 25 October 2026). Something wrong or out of date? Request a correction.